OpenAI shipped GPT-5.6 in three flavors (Sol, Terra, Luna) on June 26, 2026 — but only to a small invitee list, pending US government review. Here's the practitioner's read: what the 1.5M context window actually unlocks for marketers, the pricing reality (Terra is the real story, not Sol), and the four workflows I'll route to it the day it opens up.
Anthropic's first public Mythos-class model is fast, opinionated, and 2× the price of Opus 4.8. After a week of running real marketing jobs through it, here's the actual breakdown — capabilities, costs, the 30-day data retention rule that affects agencies, and the marketer use cases where Fable 5 actually wins.
ByteDance's Seedance 2.5 dropped June 23 with native 30-second 4K, 50 multimodal refs, and unified joint audio-video. The spec bumps got all the attention. The bigger shift for marketers is the access and licensing posture, which determines whether you can actually ship anything this quarter.
Three weeks, one skincare client, 24 ad variants at $40 compute. A field-tested look at what ByteDance's Seedance 2.0 actually changes for paid ad creative — and where it still falls short.
ChatGPT, Perplexity, and Gemini Deep Research compared — plus a 4-layer market analysis framework, a 3-step competitor teardown, and real prompts I use in client work.
Google AI Overviews, ChatGPT Search, and Perplexity are reshaping where organic traffic comes from. Data, analysis, and 4 practical strategies to adapt before your traffic disappears.
From AI subject line optimization to hyper-personalized segmentation, send time prediction to automated AB testing — 6 concrete ways AI transforms your email marketing workflow, with real tools and copy-paste prompts.
From keyword research to content optimization, technical SEO to AI search (GEO) — 6 practical ways AI transforms your SEO workflow, with real tools and prompts.
I built a B2B SaaS webinar landing page with Wix Harmony and the full Wix AI suite in under 30 minutes. Here is the build journal — what the AI produced out of the box, what I had to rewrite, and whether the speed gain is real or a hidden tax on conversion.
Smart Bidding has no signal at $50/day. Here's the Claude-managed guardrail system I run instead — bid floors, 7-day ROAS checks, auto-pause, and budget redistribution to winners.
A battle-tested 5-email cart abandonment sequence with exact send times, subject lines, body copy, and the AI prompts that generated them — plus what to fix by hand.
A copy-paste AI prompt that turns 90 days of Klaviyo events into 25 high-conversion micro-segments — grouped by lifecycle, behavior, predictive signals, channel, and strategic niche. With the actual segment definitions you can paste into Klaviyo today.
