Archive
2026
OpenAI Shipped ChatGPT Work This Week. Here Are the 4 Marketing Jobs I'd Hand It — and the 3 I Wouldn't. Google Will Label AI-Made Ads — If You Admit It. Here's the Marketer's Early Read. Meta's Muse Spark: The Coding Model That Quietly Landed Inside Your Ad Channels (An Early Read) GPT-5.6 for Marketers: A Working Marketer's Pre-Release Field Notes (Sol, Terra, Luna — and What Each One Is Actually For) LLMs.txt for Digital Marketing: A 2026 Practitioner's Take (and the File I Deployed on This Blog) I Made 12 Product Launch Videos From One CSV in an Afternoon. Here's the Framework. Claude Fable 5 for Marketers: When the Frontier Model Pays for Itself (and When Opus 4.8 Is Still the Right Pick) Seedance 2.5 for Marketers: What Actually Changed (and What Most Coverage Is Missing) Palmier Pro: I Let Claude Cut a Video From My Browser. Here's What That Got Right, What It Got Wrong, and What It Means for Marketers Seedream 5.0 Pro for Marketers: 6 Creative Jobs I'd Hand It Today, and 2 I'd Hand Back OpenRouter for Marketers: One API Key, 300+ Models, and the Workflow That Cut My AI Bill in Half xAI's Grok vs ChatGPT vs Claude vs Gemini vs DeepSeek: A Marketer's Real Pick for Each Marketing Job