Archive
2025
Deliverability Winter Playbook: Survive Nov-Jan When Gmail + Yahoo Tighten RSA Headlines That Pass Google's Editorial Review (And Why 80% Don't) NotebookLM Audio Overviews: QA Your Drafts By Listening Back Refresh 50 Stale Product Pages, Lift a Client's Revenue 38% in 90 Days (Claude + Sheets) Slack-First Marketing Agent: 5 Prompts That Replace 3 Tools Marketing Mix Model in a Spreadsheet: 4 Channels, Adstock Decay, ChatGPT-Written Formulas 30 TikTok Scripts From G2 / Trustpilot / Amazon Reviews (Claude) BFCM Email Calendar: 14 Days, 7 Sends, Zero List Fatigue AI Bid Optimization for Small Budgets: $50/Day Without Burning Cash Pre-Publish Quality Gate: 12 Rules, 0-100 Scorecard (Claude) Recover from a Google Algorithm Update Hit: A 4-Stage Claude Diagnostic Custom GPT for Brand Compliance: Catch Violations Pre-Publish