xAI's Grok Voice Agent is a real-time WebSocket API with full-duplex audio, 100+ languages, and ~$0.05 per minute — built for marketers who want to automate the boring half of phone work without burning out their SDR team.
OpenAI replaced ChatGPT's voice mode with GPT-Live, a full-duplex model that listens and speaks simultaneously. It crosses a threshold where voice becomes a viable channel — but not for everything. A marketer's framework for what's ready and what isn't.
ChatGPT Work is an agent, not a smarter chatbot — you give it a goal and it works for hours, then hands back a finished deliverable. Here's the honest split for a marketing team, two days in.
We haven't run Muse Spark through a real campaign yet — its developer API just opened as a US-only public preview. But the coding benchmarks are the least interesting part of this launch for marketers. The real story is where it's about to live.
OpenAI shipped GPT-5.6 in three flavors (Sol, Terra, Luna) on June 26, 2026 — but only to a small invitee list, pending US government review. Here's the practitioner's read: what the 1.5M context window actually unlocks for marketers, the pricing reality (Terra is the real story, not Sol), and the four workflows I'll route to it the day it opens up.
Hyperframes is HeyGen's open-source HTML video rendering framework, and it changes what a marketer with a CSV can ship in an afternoon. A working test, the four-step first-project walkthrough, and the three jobs it replaced on day one.
Anthropic's first public Mythos-class model is fast, opinionated, and 2× the price of Opus 4.8. After a week of running real marketing jobs through it, here's the actual breakdown — capabilities, costs, the 30-day data retention rule that affects agencies, and the marketer use cases where Fable 5 actually wins.
ByteDance's Seedance 2.5 dropped June 23 with native 30-second 4K, 50 multimodal refs, and unified joint audio-video. The spec bumps got all the attention. The bigger shift for marketers is the access and licensing posture, which determines whether you can actually ship anything this quarter.
Palmier Pro is a Y Combinator-backed video editor that puts Claude, Codex, and Cursor directly inside your timeline via MCP, with inline integrations to Kling V3, Seedance 2.0, Veo 3.1, and Grok Imagine. From $29/month, with a free editor-only tier.
ByteDance's Seedream 5.0 Pro is the first image model that goes from 'AI concept rough' to 'AI carries the production line' for marketers — multi-turn editing, reliable text rendering, layer-addressable components, and Seedance 2.5 video anchoring.
OpenRouter gives marketers one OpenAI-compatible endpoint for 300+ LLMs. Here's the actual workflow I run for content production, why my bill dropped from $1,840 to $890 a quarter, and the three catches that surprised me.
Five frontier models, five different superpowers. After running them side by side on real campaigns for six months, here's which one I open for which marketing job — and the brand-safety landmine that makes Grok-Imagine unusable for most brands.
