An opinion piece on Advantage+ Audience Expansion drawn from 80+ accounts: the three situations where leaving the toggle on works brilliantly, the four where it tanks your pipeline, and the 10% / 30% cost-of-wrong-conversion rule I use to decide.
A practical 5-prompt sequence for designing marketing-research surveys in Perplexity — from locking the research objective to planning the fielding and analysis.
A working Claude Computer Use agent that opens your Meta Ads Manager, reviews every ad against a 2-axis rubric (policy + brand consistency), and drops a CSV of red/yellow flags in 12 minutes — the system prompt, the build, and where the false-negative floor sits.
A working marketer's system for writing the first 3 seconds of a TikTok — the three jobs a hook has to do, five named patterns I actually use, and the AI workflow I run to draft 20 hooks in 15 minutes (and kill 16 of them).
A practical 4-email, 21-day re-engagement sequence for cleaning an inactive email list, with exact send timing, copy, and the post-flow suppression step most teams skip — plus where AI helps and where it ruins the breakup email.
A real content audit story: 1,200 URLs, 340 flagged, 280 deleted, 23% traffic recovery. The 7 signals I score pages on, the AI workflow that did it in two weeks, and the hard triage calls nobody talks about.
A 15-year marketer's step-by-step workflow for shipping a full landing page plus AB test variants in an afternoon — using Claude Artifacts and the same vibe-coding technique Karpathy described for engineers.
The actual Make.com scenario I have run every Monday for 11 months across 6 competitor accounts — pulls Meta Ad Library, sends creatives to Gemini 2.5 Flash, classifies hook style / format / offer type, writes structured rows into Airtable. Module-by-module, the exact Gemini prompt, the $0.012-per-run cost, and the three things that broke in month one.
A 5-step workflow that turns OpenAI Operator into a 24/7 lead-enrichment agent — opening LinkedIn profiles, extracting job and company data, and writing it back into your CRM while you sleep. Includes the honest limits: rate limits, hit-or-miss emails, and the $200/month math.
Run Llama 3.2 locally via Ollama, encode your brand-safety rules as a structured rubric, and score 100+ email subject lines in one batch — without sending a single byte to OpenAI or Anthropic. The exact 7-criterion rubric, the 60-line Python script, and the real output from running it on a Black Friday send (including the 11 lines I would have shipped that the local model killed).
A no-code Zapier workflow that catches Shopify abandoned carts, lets AI write the recovery email, sends it through Gmail or Klaviyo, and follows up automatically. From a real client that recovered $14k in the first month on a free Zapier tier.
Most campaign post-mortems fail not from lack of effort but from lack of structure. Here is the 8-section autopsy I use on every campaign, plus a Claude prompt that drafts the whole report in 90 seconds.
