OpenAI replaced ChatGPT's voice mode with GPT-Live, a full-duplex model that listens and speaks simultaneously. It crosses a threshold where voice becomes a viable channel — but not for everything. A marketer's framework for what's ready and what isn't.
ChatGPT Work is an agent, not a smarter chatbot — you give it a goal and it works for hours, then hands back a finished deliverable. Here's the honest split for a marketing team, two days in.
OpenAI shipped GPT-5.6 in three flavors (Sol, Terra, Luna) on June 26, 2026 — but only to a small invitee list, pending US government review. Here's the practitioner's read: what the 1.5M context window actually unlocks for marketers, the pricing reality (Terra is the real story, not Sol), and the four workflows I'll route to it the day it opens up.
