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Self-Host Mistral Small 24B for Ad Copy: Full Setup + A Blind Benchmark Against GPT-4o
AI Tools

Self-Host Mistral Small 24B for Ad Copy: Full Setup + A Blind Benchmark Against GPT-4o

I ran the same ad-copy brief through self-hosted Mistral Small 24B and GPT-4o, blind-rated by a marketer who'd never seen either output. Here's the full setup — Ollama for laptops, vLLM for a single 4090 server, the prompt template I use, and the per-token cost math that decided which one I kept on the production account.

02/08/2025
Claude Computer Use: I Let It Read the SERP and Write Its Own Brief
SEO

Claude Computer Use: I Let It Read the SERP and Write Its Own Brief

A working build of a Claude Computer Use agent that browses Google like a person, scrapes People Also Ask and top results, and produces a 1,200-word content brief in 4 minutes — with the exact system prompt and Docker setup I use.

02/07/2025
Run SmolLM Locally as Your Private Content Rewriter: No API Bill, No Data Leak
AI Tools

Run SmolLM Locally as Your Private Content Rewriter: No API Bill, No Data Leak

A practical guide to setting up SmolLM 1.7B on your laptop with Ollama and using it to rewrite marketing content — zero API costs, full privacy, and surprisingly good quality for everyday copy work.

02/06/2025
Landing Page Copy in 30 Minutes: A Copy.ai + Human-Edit Workflow
Content

Landing Page Copy in 30 Minutes: A Copy.ai + Human-Edit Workflow

A real 30-minute workflow for shipping landing page copy with Copy.ai — the 5-step process, copy-pasteable prompts, and the 4 human edits where AI is non-negotiable. With a 4.2% conversion page that actually went live.

02/05/2025
Cohort Retention Without a Data Team: Claude + Klaviyo/Shopify SQL You Can Actually Read
AI Tools

Cohort Retention Without a Data Team: Claude + Klaviyo/Shopify SQL You Can Actually Read

Use Claude to write a self-documenting SQL cohort retention query for Klaviyo or Shopify data, then read the M1, curve-flattening, and cohort-over-cohort trend signals yourself — no analyst required.

02/04/2025
OpenAI Operator: I Scraped 20 Competitor Landing Pages in One Afternoon
Marketing

OpenAI Operator: I Scraped 20 Competitor Landing Pages in One Afternoon

A practical walkthrough of using OpenAI Operator to crawl 20 competitor landing pages, extract positioning patterns, and turn raw screenshots into a positioning map — no code, no scraped JSON, just a browser agent and a well-built prompt.

02/03/2025
Turn a 1,200-Word LinkedIn Post Into 10 Swipeable Carousel Slides
Content

Turn a 1,200-Word LinkedIn Post Into 10 Swipeable Carousel Slides

Pick the slide count first, chunk the post, build the template, write slides in reverse — the 6-step workflow that turned a 1,200-word post into a 412,000-impression carousel.

02/02/2025
Build a Marketing KPI Tree From Scratch with ChatGPT — The Framework I Use With Every New Client
Marketing

Build a Marketing KPI Tree From Scratch with ChatGPT — The Framework I Use With Every New Client

A 4-level KPI tree plus the exact ChatGPT prompt that turns a 47-metric dashboard into 7 nodes you actually open on Monday. Worked example included.

02/01/2025
Multilingual Keyword Research with ChatGPT: EN to ES/PT/JP Without Losing Intent
SEO

Multilingual Keyword Research with ChatGPT: EN to ES/PT/JP Without Losing Intent

A 4-step workflow to expand 50 English keywords into Spanish, Portuguese, and Japanese while preserving search intent.

01/10/2025
E-commerce Product Descriptions at Scale with Hypotenuse AI (and Avoid the Amazon Suspension Trap)
Content

E-commerce Product Descriptions at Scale with Hypotenuse AI (and Avoid the Amazon Suspension Trap)

500+ unique, brand-consistent product descriptions in one batch, with a data input template, dedup detection, and Amazon/Shopify/Etsy compliance rules.

01/09/2025
Programmatic SEO with AI: Build 500 Pages Google Won't Flag as Thin
SEO

Programmatic SEO with AI: Build 500 Pages Google Won't Flag as Thin

Claude plus a template layer for '[competitor] alternative' and '[use case] for [industry]' programmatic pages, with the guardrails that keep 10x content from becoming thin content.

01/08/2025
Repurpose One Pillar Post Into 12 LinkedIn/Twitter/IG Posts (Without Sounding Robotic)
Content

Repurpose One Pillar Post Into 12 LinkedIn/Twitter/IG Posts (Without Sounding Robotic)

A 2,000-word blog → 12 platform-native social posts, with a 'voice preservation' prompt layer that keeps the human in charge.

01/07/2025
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