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17 articles · page 2 / 2 · showing 13–17

Meta Advantage+ Audience Expansion: When to Let Go of the Wheel
Paid Media

Meta Advantage+ Audience Expansion: When to Let Go of the Wheel

An opinion piece on Advantage+ Audience Expansion drawn from 80+ accounts: the three situations where leaving the toggle on works brilliantly, the four where it tanks your pipeline, and the 10% / 30% cost-of-wrong-conversion rule I use to decide.

20 PMax Assets in 1 Hour: My Claude + Midjourney Pipeline
Paid Media

20 PMax Assets in 1 Hour: My Claude + Midjourney Pipeline

A practical 6-step workflow for producing a full Google Performance Max asset group — 20 images, 15 copy slots, logos — in under an hour, using Claude for briefs and copy and Midjourney for visuals. Includes actual prompt templates, Midjourney batching tricks, and the three things that break first.