Marketing

41 articles · page 2 / 4 · showing 13–24

Build a No-Code Marketing Analyst: Airtable + Claude + Slack in 3 Hours

Build a No-Code Marketing Analyst: Airtable + Claude + Slack in 3 Hours

Stand up an Airtable base fed by GA4, ad spend, email and CRM, a Claude prompt that answers natural-language questions about it, and a Slack slash command so any teammate can ask 'what's our blended CAC by channel this month' and get a chart back. Full hour-by-hour build, with the prompt, the schema, and the four gotchas that will eat your weekend if you skip them.

Subject Line A/B: The 15-Hypothesis Spreadsheet I Build Before Writing a Single Variant

Subject Line A/B: The 15-Hypothesis Spreadsheet I Build Before Writing a Single Variant

Stop A/B testing two subject lines and hoping. Pre-write 15 falsifiable hypotheses (length, emoji, personalization, urgency, numbers, case, brackets, sender, preheader...) in a 15-row spreadsheet, design 2-4 cells per hypothesis, then let the data pick the winners — one row per send, not a multivariate stew. The 6 starter rows, the Klaviyo test setup, and why one row per send is the rule.