Google AI Overviews now appear in roughly 15% of searches and serve 1.5 billion users monthly — eating clicks from #1 rankings. Here's a 7-step playbook to get cited, not just ranked, in 2025.
AI outputs all sound the same by default. A proper AI style guide — with voice dimensions, do/don't examples, and custom instructions — is how you make ChatGPT, Claude, and Gemini actually sound like you. Here's the exact 5-part template and workflow I use with every client.
A 4-step workflow to use Google Search Console plus ChatGPT to spot pages that are cannibalizing each other, decide which to consolidate, redirect, or differentiate — before rankings slide.
A practical 20-minute workflow to draft, prompt, and edit a 7-email B2B cold outreach sequence in Claude — with the actual subject lines, send days, and body copy you can adapt.
Why naive prompts produce JSON-LD that fails Google's validator, and the prompt structure plus validation loop that ships schema clean on the first or second pass.
The exact 4-part prompt I use to draft a press release journalists don't delete in 3 seconds — covering the 5 Ws, inverted pyramid, anti-hype rules, and the editor pass that turns AI output into a real pitch.
A 5-step workflow to turn 300 orphan pages into a connected graph in one afternoon — by letting Claude read your sitemap and propose contextually anchored internal links.
A practitioner's reference to the twelve question types that cover 95% of survey needs — when to use each, common traps, a comparison table, and one AI prompt that turns a bad question into three better ones.
A battle-tested 4-pass method for turning 50 customer interview transcripts into 3-5 personas the sales team will actually use, with the actual prompts, the cluster matrix, the QA traps, and a worked persona card example.
A 12-module Make.com scenario that pulls Google Search Console data, filters to striking-distance queries, hands them to ChatGPT, and drops finished content briefs into Notion every Monday — the practical how-to I wish I'd had a year ago.
How a three-layer triage (route by intent, flag by risk, escalate only what humans must see) cut human moderation review from 1,400 brand mentions a day to 87 — with the exact prompt, routing table, and tool stack.
A step-by-step workflow for using Claude as a co-strategist to map a complete 5-stage lifecycle email flow — Welcome, Activation, Engagement, Conversion, Retention — in one session, with the exact prompts, pushback moves, and failure modes to watch for.
