ByteDance's Seedance 2.5 dropped June 23 with native 30-second 4K, 50 multimodal refs, and unified joint audio-video. The spec bumps got all the attention. The bigger shift for marketers is the access and licensing posture, which determines whether you can actually ship anything this quarter.
Three weeks, one skincare client, 24 ad variants at $40 compute. A field-tested look at what ByteDance's Seedance 2.0 actually changes for paid ad creative — and where it still falls short.
A practical walkthrough of using Google's Nano Banana image models for ad creatives, e-commerce visuals, and social media content, with detailed pitfall warnings from real production use.
A real client case where DALL·E 3 composites replaced a planned lifestyle photoshoot, the prompt pattern that makes product-lifestyle scenes look believable, and the four situations where the studio still wins.
