Two days after Meta shipped its first frontier-class models on October 12 — Muse Wonder and the gated Muse Wonder Full — most coverage read the benchmark numbers. The marketer-relevant line is what Meta is calling Active Memory: persistent context carried across conversations. If you read my Muse Agent post three weeks ago, you already know the agent that lives in your WhatsApp inbox. The model underneath it is now frontier-class, and it remembers. Here's the routing principle for which marketing jobs to hand to a frontier model with memory, and which to keep on the tools you trust today.
