# audio production

1 articles

ElevenLabs v4 for Marketers: The New Voice Model That Finally Reads Direction (and the Three Jobs It Earns in Your Stack)

ElevenLabs v4 for Marketers: The New Voice Model That Finally Reads Direction (and the Three Jobs It Earns in Your Stack)

ElevenLabs shipped Eleven v4 and Eleven v4 Turbo on September 28, 2026. The upgrade that matters for marketers isn't the headline 90-language number — it's that v4 finally reads inline direction tags like a voice actor and decouples timbre from accent. Here's the practitioner take on what changes for ad narration, podcast dubbing, and voice agents, and the three jobs to give v4 today.