OpenRouter gives marketers one OpenAI-compatible endpoint for 300+ LLMs. Here's the actual workflow I run for content production, why my bill dropped from $1,840 to $890 a quarter, and the three catches that surprised me.
The exact four-step pipeline I run on every podcast interview — clean recording, Otter transcription, a Claude prompt for show notes, and separate prompts for LinkedIn and Twitter. Time from raw audio to three published assets: about 90 minutes.
