Google's second E in E-E-A-T is not a softer version of expertise — it is the deciding factor in 2025. A practical look at why credential-stacking no longer moves rankings, and what actually does.
A real content audit story: 1,200 URLs, 340 flagged, 280 deleted, 23% traffic recovery. The 7 signals I score pages on, the AI workflow that did it in two weeks, and the hard triage calls nobody talks about.
