A test-matrix methodology for cross-channel paid media — 5 channels × 4 audiences × 2-3 creative concepts, structured in a spreadsheet, with minimum spend math, Day 7 vs Day 14 kill rules, and a $90k B2B SaaS case study where a founder LinkedIn video beat every paid creative on cold prospect.
A 4-step workflow that pulls 200+ real customer reviews from G2/Trustpilot/Capterra/Amazon, has Claude extract the recurring pain points in the customers' own words, then generates 30 short TikTok scripts from those pain points — pick the 8 that hit, ship those.
A working marketer's system for writing the first 3 seconds of a TikTok — the three jobs a hook has to do, five named patterns I actually use, and the AI workflow I run to draft 20 hooks in 15 minutes (and kill 16 of them).
