# Email Deliverability

1 articles

Deliverability Winter Playbook: Survive Nov-Jan When Gmail + Yahoo Tighten
Marketing

Deliverability Winter Playbook: Survive Nov-Jan When Gmail + Yahoo Tighten

A Nov-Dec-Jan deliverability playbook for the 2025-2026 winter window: the November 2025 Gmail enforcement shift to permanent 550 rejections, the three-provider authentication floor (Gmail + Yahoo + Outlook), the monthly cadence for hardening, surviving, and rebuilding, and the mistakes that quietly cost senders their lists.