The 'X vs Y' format everyone uses is broken — both tools get 4.5/5, the writer hedges every claim, nobody trusts it, nobody clicks. Here's the five-section opinionated format that converted at 6.4x the rate of a balanced version, with the weighting table and the confession section that earn it.
How I turn a single 30-minute prospect call into three landing-page variants — each one built around a real objection — and split the traffic to find the winner. The exact prompts, the variant matrix, and the A/B math I use.
